From Hafnia to Chang and now Stake.com – the history of Everton’s shirt sponsors

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Stake has been revealed to be Everton’s new shirt sponsor, with the online casino becoming the ninth company to feature their logo on Blues shirts. Given that the company, which already sponsors Watford, is an online casino, it’s a potentially controversial move coming two years after chief executive Denise Barrett-Baxendale said that “in an ideal world” the club would not wouldn’t be sponsored by any gambling company as they prepared to sever ties with SportPesa, but here’s a potted history of Everton’s shirt sponsors over the years.

The Blues went over a century without a sponsor logo on their shirts between 1878 and 1979 and for long stretches they didn’t even have a club crest on their shirts, but 100 years after adopting the name from Everton, having been St Domingo’s, they plunged into the new commercial world of football. Danish meat makers Hafnia were honored to become Everton’s first ever sponsor and their logo featured on their shirts both for the 1984 FA Cup final victory – the club’s first trophy for 14 years – and during the 1984/85 League Championship season.

Curiously though, despite this association with one of Goodison’s golden ages, Hafnia products, including corned beef; pork roll; jellied veal and beef tongue were never even available to UK customers and dissolved shortly after their deal with Everton ended, their names passed to Tyson Foods – but again none link to “Iron Mike”. With Everton back in the limelight in 1985 after winning the title and Cup Winners’ Cup – what would prove to be their only European trophy so far – they managed to land a big global mark in the form of their decade-long association with NEC (Nippon Electric Company), headquartered in the Minato district of Tokyo, the Japanese capital.

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A computer and networking solutions company, they were at the time the largest semiconductor company in the world and one of the largest PC manufacturers. Everton’s last League Championship was won on their watch and their last game as shirt sponsors was the 1-0 success against Manchester United in the 1995 FA Cup Final – the last major trophy for Everton. Blues to date.

In 1995, Everton struck a £4million deal with Danka, whose logo had already been seen by sporting crowds on Merseyside earlier that year when it was sported on then-jockey Jason Titley’s silks. that he was riding 40/1 fired the royal athlete to victory in the Grand National at Aintree. A supplier of office equipment such as photocopiers, printers and fax machines based in St. Petersburg, Florida, they severed ties with the Blues two years later, moving to Formula One racing team Arrows, who had just moved to Oxfordshire and acquired the reigning F1. champion driver Damon Hill.

Mobile operator One2One became Everton’s new sponsor in 1997 and kicked off their first three-year deal with summer signings Slaven Bilic and Gareth Farrelly showcasing their wares on the Goodison turf. Their first season with the Blues featured the embarrassment of an ‘upside down’ design on players’ shirts after an eagle-eyed fan noticed the design worn by the first team was different from the shirts sold to supporters.



New signings Gareth Farrelly and Slaven Bilic launch Everton’s 1997/98 home kit

Umbro who made the kit was forced to act quickly and said it was the players’ kit that was wrong and the thousands of replica shirts that were right. Everton only survived relegation on the last day of the 1997/98 season, with Kopites already taunting them with ‘Gone2one’ taunts (the second tier of English football was called Division One at that time) , but the company remained with the Blues for two more. until 2002, when they renamed themselves T-Mobile.

Everton’s £2.5million deal with Chinese electronics company Kejian not only resulted in Mandarin script on Blues shirts, but also the acquisition of the international pair of the China World Cup 2002 Li Weifeng and Li Tie for David Moyes’ team. The former, a centre-back, played just twice before returning home, but the latter proved to be a capable midfielder before a broken leg hampered his progress.

Everton have remained in the Far East for their next sponsors, Chang, Thailand’s largest beverage company whose main product is lager. The 13-year partnership would prove to be the longest shirt sponsorship in the club’s history with new deals struck in 2005, 2008, 2010 and 2014. Everton and Chang have also worked closely together to help tsunami victims of Boxing Day 2004 which affected Thailand and many parts of the Pacific region.



A photograph of Andy Johnson next to a poster of a bottle of Chang beer at a news conference about a sponsorship deal in Bangkok in January 2008
A photograph of Andy Johnson next to a poster of a bottle of Chang beer at a news conference about a sponsorship deal in Bangkok in January 2008

In 2017, SportsPesa, which billed itself as “Africa’s leading gaming platform”, became Everton’s shirt sponsor. Moving their European headquarters to the Royal Liver Building on the city’s waterfront which had recently been bought by Everton majority shareholder Farhad Moshiri, their association also saw the Blues face opposition from clubs in Africa three times. de l’Est for the SportPesa Trophy.

The first addition, with Prodigal Son Wayne Rooney returning to his boyhood club after 13 years at Manchester United, saw Everton beat Kenyan side Gor Mahia 2-1 at the Tanzania National Stadium in Dar es Salaam. The following season, Gor Mahia came to Goodison Park and were beaten 4-0 by a ghost Blues side in November before Marco Silva’s side suffered the ignominy of a penalty shootout loss in 2019 to Minnows Kariobangi Sharks after a 1-1 draw at the Moi International Sports Center in Kasarani, Nairobi.

However, in September 2019 SportPesa halted operations in Kenya after a betting tax increase, with Everton confirming their early split in February the following year, saying: “It was a difficult decision but one that allows us to carry out our commercial plan as well as possible and seize the new opportunities which are offered to us. Since September 2017, in line with a relaxation of Premier League regulations, between September 2017 and the end of the 2019/20 season, Everton also wore Angry Birds as a secondary shirt sponsor on the left sleeve of the shirts, however this has since been empty again. the agreement has expired.

Everton confirmed Cazoo as their shirt sponsor in June 2020, signing a three-year deal with the online car retailer estimated at £9.6m a year. Cazoo will continue to sponsor Aston Villa next season, but in March this year it was confirmed the Blues had opted to activate a break clause in their deal a year earlier.

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